Chrysler product line of upgrade, New vehicle market in 2011
According to media reports, Chrysler is making all speed up the development of new models, with a view to introducing new models in 2011 (originally 2012).
2011 Chrysler plans to launch C-class compact cars and crossover vehicles. Fiat new model has been basically completed the design, production and Chrysler took over from the first to be listed in the fourth quarter of 2011. New vehicles including the Chrysler cars and Jeep, will replace about 2012 Jeep Compass and Jeep discontinued Patriot. In addition, Chrysler will launch in June 2011 Jeep Grand Cherokee (Cherokee).
According to company executives said, Chrysler will invest USD 23.0 billion for new product development. End of this year, 75% of Chrysler models will be transformed and upgraded, which will be the Chrysler Sebring and Dodge Avenger Model cars were built and the shape of the upgrades planned for the fourth quarter. After transformation, the Jeep Wrangler configuration and Patriot will be listed in the third quarter in advance.
Repeatedly “defeated” Chrysler is trying to return to the Chinese market, the all new Grand Cherokee also plans this year to China.
The retreat in the Chinese market, Chrysler has been unwilling. 80′s, Chrysler’s development prospects in the Chinese market once favored. But placed in Chrysler before the reality is that Chrysler is not a joint venture in China, local production can not. Kean Zhe have said, “From the time point of view, this is a need for three to four years to plan and long-term plan, the current line of Chrysler products in China is still focused on imported cars. The current focus is to strengthen our understanding of local markets, to maintain contact with Chinese consumers. Our vision is to return to the ranks of the mainstream of the Chinese market. “
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